My Role
Inventor, Designer, & Researcher
Overview
It’s time to rethink how we say goodbye. A collaborative storytelling space to preserve a loved one’s memory—powered by community and AI.
More than an obituary—it’s a living legacy.
Created | Spring 2025
Work Completed
Literature review
Design sketch and iterations
User flows and prototyping (Figma)
Resonance and concept testing
Usability testing
© 2025 Bailey Herbstreit
© 2025 Bailey Herbstreit
Mission
Preserve legacies through shared stories, interactive memorials, and connecting with others.
No one should grieve alone.
Problem
Financial and distance-based constraints impede the ability to mourn, connect, and preserve a loved one’s legacy.
Each year, an estimated 32 million are significantly impacted by grief
61% of people bereaving reported using social media after their loss
135 people are impacted with grief for every death
30% are significantly impacted by grief leading to depression
Product Goals
Rethink Obituaries
Mourn & Heal Together
Build a Legacy
© 2025 Bailey Herbstreit
Early testing feedback
5 participants
“Fact...it is user friendly and easy to navigate.”
“So if that’s something that could be true like, I’d maybe want a way to learn more about that one specific fact. Perhaps you could use the AI agent to nudge the community to fill in the details.”
“I would have loved to have had this, this past week, to help me grieve with the passing of my cat. They were practically a family member, I needed help processing my grief.”
“I am a writer, I wouldn’t want AI to write my story for me. But that’s just me.”
“Is there a way you can make it so it doesn’t feel like you’re NOT collecting stories of dead people?”
“I would also consider having alive people contribute to their own story and then have that content carryover when they pass, then their story can be told from their POV and ours.”
“How do we balance the POV of the person who lived vs POV of the people who knew them?”
All designs and concepts shown are original works by Bailey Herbstreit. Please do not copy or reproduce without permission.
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