Gen AI Slide Generator & Editor
“BCG’s #1 In-house GenAI tool for employees”
Overview
Deckster, developed by BCG, is a generative AI PowerPoint plugin that helps BCG employees' create slides via prompt. I conduct strategic research, analyze user feedback, and work with our agile product team to identify needs and improve features.
Research Activities
Survey Design
Usability Testing Jobs-to-be-done Resonance & Comms Testing
My Role
Lead User Researcher & Strategist (2025)
Facts
Product invented in 2023
20-person agile product team
Deckster team awarded 2025 CIO 100 for committment to innovative, user-centered, and responsible AI.
generated by DALL-E (Chat GPT)
Employee Adoption
+9,000
Monthly Users
40%
of BCG associates use Deckster weekly, and it has become integral to the firm's productivity strategy
70%
Employees reinvest saved time into higher-value activities
Problem
When I joined Deckster, the team was functioning with a startup mindset—focused on short-term execution with limited capacity for long-range planning. Research efforts were primarily tactical and reactive.
Solution
I implemented a structured research framework that integrated both evaluative and strategic methods, enabling the product team to transition toward a more proactive and innovation-driven experience strategy.
Deckster UX Research Pillars
Product-driven research
Rapid iterative testing (large-scale features)
Expert Review
Qualitative
In-Person and Remote Observation, remote usability testing
Monthly sentiment reports
Quantitative
Survey Design — quarterly benchmarking value, time savings, etc. (e.g., Employee Satisfaction)
Monitor usage analytics
Strategy
Participatory Design — Building jobs-to-be-done, journey mapping, future state visioning workshops
Challenges and Ethical Considerations
Bias and discrimination: AI can reflect biases in its training data, leading to unfair or unethical outcomes.
Lack of transparency: AI systems are often difficult to interpret, raising concerns about decision-making, errors, and liability.
Data Privacy issues: AI implementation in consulting services may have privacy issues, particularly with the collection and analysis of personal data.
Job Displacement / Meaning: AI can automate jobs and can replace human labor which can lead to negative social and ethical impacts.