Gen AI Slide Generator & Editor

“BCG’s #1 In-house GenAI tool for employees”

 

Overview

Deckster, developed by BCG, is a generative AI PowerPoint plugin that helps BCG employees' create slides via prompt. I conduct strategic research, analyze user feedback, and work with our agile product team to identify needs and improve features.

Research Activities

Survey Design

Usability Testing

Jobs-to-be-done

Resonance & Comms Testing

My Role

Lead User Researcher & Strategist (2025)

Facts

Product invented in 2023

20-person agile product team

Deckster team awarded 2025 CIO 100 for committment to innovative, user-centered, and responsible AI.

generated by DALL-E (Chat GPT)

Employee Adoption

+9,000

Monthly Users

 

40%

of BCG associates use Deckster weekly, and it has become integral to the firm's productivity strategy

 

70%

Employees reinvest saved time into higher-value activities

 

 

Problem

When I joined Deckster, the team was functioning with a startup mindset—focused on short-term execution with limited capacity for long-range planning. Research efforts were primarily tactical and reactive.

 

Solution

I implemented a structured research framework that integrated both evaluative and strategic methods, enabling the product team to transition toward a more proactive and innovation-driven experience strategy.

 

Deckster UX Research Pillars

Product-driven research

Rapid iterative testing (large-scale features)

Expert Review

Qualitative

In-Person and Remote Observation, remote usability testing

Monthly sentiment reports

Quantitative

Survey Design — quarterly benchmarking value, time savings, etc. (e.g., Employee Satisfaction)

Monitor usage analytics

Strategy

Participatory Design — Building jobs-to-be-done, journey mapping, future state visioning workshops

 

Challenges and Ethical Considerations

Bias and discrimination: AI can reflect biases in its training data, leading to unfair or unethical outcomes.

Lack of transparency: AI systems are often difficult to interpret, raising concerns about decision-making, errors, and liability.

Data Privacy issues: AI implementation in consulting services may have privacy issues, particularly with the collection and analysis of personal data.

Job Displacement / Meaning: AI can automate jobs and can replace human labor which can lead to negative social and ethical impacts.